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Apple on unfair claims in advertising

Part of being a cool company is that you respect your customers. This is not a show of respect by Apple. Seriously, this is just used car salesman tactics. Apple, shape up!

Part of being a cool company is that you respect your customers. This is not a show of respect by Apple. Seriously, this is just used car salesman tactics. Apple, shape up!

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The #NoEstimates book and its companion volumes

Chapter 1 · Free PDF

What if better planning started with a different question?

The first chapter of #NoEstimates argues that the “deliver on time” challenge is answered by a different question. Read it, and see whether it changes how you plan the next piece of work.

Free PDF of chapter 1. No purchase, no library access. How we handle your details